FMCG · Implementation & Change

Developing digital capabilities to accelerate business performance

Palladium improved marketing ROI by implementing recommendations and plans, from their commercial due diligence, across demand generation, customer experience, operations, technology and insight.

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Case Studies: Implementation & Change

Palladium improved marketing ROI by implementing recommendations and plans, from their commercial due diligence, across demand generation, customer experience, operations, technology and insight.

Engagement Lead: James Prebble

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The business had seen a consistent drop off in conversions following changes to process and their lending panel. Palladium was tasked with discovering the root cause of this conversion drop off, as well as delivering new ways of working that helped the business to become more agile and innovative in its digital delivery.

Key deliverables included the development of a new digital innovations function and the deployment of new digital solutions. Palladium identified and rectified a number of sales conversion issues resulting in significant improvements in conversion rate, delivering £150,000 back into the sales funnel, as well as making improvements in tracking leads, conversions, and sales as well as delivering enhanced ROI insight.

Engagement Lead: James Prebble

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A series of acquisitions over the past 2 years has seen our client's business grow considerably. With this has come the challenge of systems, process and team integration. After an initial consultation around digital capabilities, competitive landscape and digital trends in the market, Palladium identified an opportunity to build business innovation functions to help identify and realise opportunities in key market segments.

We worked with a cross-section of the organisation, to create three innovation teams covering customer, business, and technology. The focus of these teams is to drive better integration with the newly acquired businesses, develop new processes to improve ways of working, and to identify opportunities to drive business growth.

To date, these teams have developed a number of improvements to the sales process resulting in better opportunity transparency and pipeline growth.

Engagement Lead: James Prebble

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Business transformation through the definition and development of new digital services​
Technology
Diagnostic & Strategy
Implementation & Change
Jan 18

Philips Entertainment Lighting suffered decreasing revenue and brand attrition, a result of overly complex processes and a disparate customer base. Palladium undertook root cause analysis and digital solution development in order to build a strategy and direction for digital travel.

Deliverables included identification and rectification of threats to online search visibility, improvements to workflow management to significantly enhance speed to market for products and design and deployment of a CRM solution.

Engagement Lead: James Prebble

Identifying digital solutions to support sales & marketing teams meet ambitious 2020 targets
Manufacturing
Diagnostic & Strategy
Implementation & Change
Nov 17

Acquired by Sonepar and with a new focus on digital channels to drive sales, Mayflex set themselves a target to deliver 20% of total revenue through digital by 2020. As a close-knit, b2b business with a tradition of selling through traditional channels, Mayflex recognised that achieving this goal would require significant change.

Engagement Lead: James Prebble

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