Case Studies: Marketing Communications
Evaluating the positioning in the competitive landscape ahead of future exit
Having expanded its service offering, grown aggressively in both the US and European market, and made a number of acquisitions, our client was preparing their investment for exit. Palladium was asked as an independent, digitally astute third party to validate the size of the new market the business operated in, their position in the competitive landscape, and the credibility of their service offering.
The report highlighted their position in the market compared to competitors and highlighted future opportunities and threats arising from this position. Palladium provided an estimate for the addressable market size and made recommendations for the next steps based on Palladium's Value Proposition Framework.
Engagement Lead: James Prebble