Case Studies: Manufacturing
Identifying digital solutions to support sales & marketing teams meet ambitious 2020 targets
Implementation & Change
Acquired by Sonepar and with a new focus on digital channels to drive sales, Mayflex set themselves a target to deliver 20% of revenue through digital by 2020. As a close knit, b2b business with a tradition of selling through traditional channels Mayflex recognised that achieving this goal would require significant change. Palladium worked with Mayflex to define the overall digital strategy, identify specific opportunities to drive revenue and create a digital innovation pilot that would pioneer Mayflex’s digital transformation.
Engagement Lead: James Prebble