Case Studies: Manufacturing
Identifying digital solutions to support sales & marketing teams meet ambitious 2020 targets
Implementation & Change
Acquired by Sonepar and with a new focus on digital channels to drive sales, Mayflex set themselves a target to deliver 20% of total revenue through digital by 2020. As a close-knit, b2b business with a tradition of selling through traditional channels, Mayflex recognised that achieving this goal would require significant change.
Engagement Lead: James Prebble