Manufacturing · Diagnostic & Strategy

Identifying digital solutions to support sales & marketing teams meet ambitious 2020 targets

Acquired by Sonepar and with a new focus on digital channels to drive sales, Mayflex set themselves a target to deliver 20% of total revenue through digital by 2020. As a close-knit, b2b business with a tradition of selling through traditional channels, Mayflex recognised that achieving this goal would require significant change. 

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Case Studies: Manufacturing

Acquired by Sonepar and with a new focus on digital channels to drive sales, Mayflex set themselves a target to deliver 20% of total revenue through digital by 2020. As a close-knit, b2b business with a tradition of selling through traditional channels, Mayflex recognised that achieving this goal would require significant change. 

Engagement Lead: James Prebble

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