Case Studies: Fashion
Digital due diligence for premium fashion retailer to inform future investment decisions
Palladium were appointed to undertake a digital due diligence on behalf of a private equity firm to inform their investment decision for a global luxury fashion brand. The objective; to assess the effectiveness of the brands digital marketing strategy against competitors. Digital played a small role in the brands historic market success, as they were heavily reliant on their longstanding brand recognition. The businesses digital capabilities were explored to incorporate their brand recognition in the digital sphere, to determine opportunities for a competitive advantage in existing and the growing US markets.
Engagement Lead: James Prebble