An established travel and tourism business approached Palladium to undertake a digital due diligence to assess their future in their industry against the completion.
About the company
Established travel and tourism business.
Palladium were appointed to conduct a digital due diligence on behalf of a client for an investment opportunity in the travel and tourism industry. The goals were to assess the sustainability of business performance and the quality of the digital marketing strategy in relation to competitors.
The Palladium approach
- Analysis of current trends in holiday bookings and market dynamics, our analytics allow us to compare multiple competitors simultaneously
- An assessment of current digital marketing performance benchmarked against competitors. Using a variety of methods to monitor traffic and engagement
- A detailed review of current digital strategy and future projections in relation to the competitive landscape
Key findings, results and areas for improvement
Within three-weeks Palladium produced a digital due diligence report, revealing several key findings to inform the investor.
The business had a higher brand awareness than its competitors, however Palladiums analysis put this success down to a very aggressive short-term strategy, giving a comparatively low return on investment.
Overall, this digital due diligence demonstrated that the current approach was not sustainable, and several recommendations were made to improve the current strategy.