Featured Case Study

Developing digital capabilities to accelerate business performance

Palladium improved marketing ROI by implementing recommendations and plans, from their commercial due diligence, across demand generation, customer experience, operations, technology and insight.

  • Our Approach

    • Assisted development of an 18 month roadmap to help the business identify priorities and the resources needed.
    • Set up automated pilot reporting and Data Studio integration to allow the business to make data-based decisions on the most effective marketing channels and messaging for converting the highest value customers.
    • Set up an agile growth process to foster a learning culture, provide visibility of programme status, and establish crucial feedback rhythm and cadence.
    • Defined and launched pilot activities to test the impact of potential solutions across all workstreams and develop insight to inform future activity.
    • Developed and launched key pricing initiatives to increase AOV and improve CPA.
  • The Outcome

    • Pilot phase saw 200% increase in new customer acquisition.
    • Developed sophisticated personalisation & targets framework to deliver improved ROI form marketing activity.
    • Developed customer nurture programme designed to improve customer retention and loyalty, with early results suggesting the average number of days between transactions has fallen and subscribers numbers are climbing.

  • Engagement Lead