Palladium improved marketing ROI by implementing recommendations and plans, from their commercial due diligence, across demand generation, customer experience, operations, technology and insight.
- Assisted development of an 18 month roadmap to help the business identify priorities and the resources needed.
- Set up automated pilot reporting and Data Studio integration to allow the business to make data-based decisions on the most effective marketing channels and messaging for converting the highest value customers.
- Set up an agile growth process to foster a learning culture, provide visibility of programme status, and establish crucial feedback rhythm and cadence.
- Defined and launched pilot activities to test the impact of potential solutions across all workstreams and develop insight to inform future activity.
- Developed and launched key pricing initiatives to increase AOV and improve CPA.
- Pilot phase saw 200% increase in new customer acquisition.
- Developed sophisticated personalisation & targets framework to deliver improved ROI form marketing activity.
- Developed customer nurture programme designed to improve customer retention and loyalty, with early results suggesting the average number of days between transactions has fallen and subscribers numbers are climbing.