Palladium were engaged by Philips Entertainment Lighting to understand the root causes of their decreasing revenue and brand attrition.
About the company
Phillips Entertainment Lighting delivers design stage lighting solutions that create the most exciting experiences.
The company suffered decreasing revenue and brand attrition, a result of overly complex processes and a disparate customer base.
Palladium were engaged by the client to undertake root cause analysis and digital solution development in order to build a strategy and direction for digital travel.
The Palladium approach
Deliverables included identification and rectification of threats to online search visibility, improvements to workflow management to significantly enhance speed to market for products and design and deployment of a CRM solution.
Key findings, results and areas for improvement