DIGITAL BUSINESS STRATEGY IN A DAY
Build a business strategy that meets digital demand at our 1 day, interactive workshop.
Embracing digital is no longer a choice, and leading organisations have already begun to transform the way that they do business in order to meet the ever-changing demands of today and tomorrow's consumers and stay ahead of their competition.
In our 1 day interactive workshop, learn how to increase your productivity, align your digital activities and delight your customers with the power of technology. Get up to speed on the latest trends and techniques, and learn how to use the online tools available to scope, plan and measure the success of your own digital strategy.
We combine case studies, proven frameworks, and practical advice from an acknowledged industry expert to ensure that you leave with the tools and knowledge required to integrate digital into your own organisation.
- Identify the digital opportunity for your business
- Understand your customers and their digital expectations
- Engage your audience and generate leads online
- Benchmark your activity against competitors and best practice
- Understand the core principles of digital strategy
- Measure success and improve your approach
- Build an investment case for digital
COURSE SYNOPSISClick the modules below to expand course elements.
[ Open All | Close All ]
Understanding the digital age >
Consumer trends and expectations
Your digital opportunity >
Understanding your digital opportunity
Setting clear goals and objectives aligned to your business needs
The digital audit >
Digital audit tools and techniques
Benchmarking your competitors
Understanding your customers >
Audience segmentation and persona building
Creating an online value proposition
Mapping customer journeys
Maximising customer experience
Digital customer service
Reaching & engaging your audience >
Producing valuable content
Online lead generation techniques
Integrated digital marketing channels
Measuring success >
Drawing conclusions from numbers
Improving your approach
Building an investment case for digital >
Resourcing digital capability: choosing the right model
Integrating digital into your core operations